When Jeanna Kish came to us, she was looking to rebrand her company. Originally Freddie Kish’s Complete Car Center, Katie and Caryn worked with Jeanna to rebrand the company.
Originally Jeanna met with Katie and Caryn to begin creating a new name, logo, and branding for her company. Starting with different name options, we worked with Jeanna through a series of names and logo options alongside a new tagline. Through trial and error, we decided to keep the well-known “Kish” name and settled on “Kish Complete Car Care Center.” Since Jeanna values being a proactive company that cares about its customer service, we came to a tagline of “Service you can trust.”
After settling on a logo and tagline, we created new branding for them. As we worked with Jeanna, her son, and COO, John, we created a sleek logo for Kish with different options, including the year established, the tagline, and the other color variations. Once we had the logo decided, we began making business cards for the team members at Kish. To create the business cards, we stuck to a sleek and simple design that incorporated a new design element of a “swish” style, contact information for each person, and location information on the other side. To stay with this modern design, we incorporated this into coupon cards for their use, where a team member can offer a discount to a customer.
In all, Katie and Caryn worked to create new branding for Kish to help set them apart and create new branding for the same company– showing that Kish still has the quality and values that they always have and is still owned by Jeanna, just something to refresh and separate from their old branding.