Pantone’s 2023 Color of The Year

Did you know that Pantone releases a color of the year? If you didn’t, now you do! The 2023 color of the year is Viva Magenta, a beautiful shade of red that “revels in pure joy.”

By studying color trends and factoring society in fashion, marketing, social media, politics, and more, Pantone picks a color of the year to represent what is happening socially in the world. The “Magentaverse” of Viva Magenta is a lively color that “reconnects us to the original matter…[it] galvanizes our spirit, helping us to build our inner strength,” says Leatrice Eiseman, Executive Director of the Pantone Color Institute.

How You Can Viva Magenta

The Pantone Color of the Year is always a major trendsetter, and 2023’s selection is no exception.

If you’re looking to add a little magenta to your life or business, here are some ways you can incorporate it:

  • Online: The warm mix of purple and red will look great in social media graphics, accent color on your website, or even in email marketing templates.
  • Print Marketing: Use Viva Magenta in print materials such as rack cards, personalized company swag, vinyl wraps, or feather flags.

Struggling to figure out how to incorporate this rich color into your brand identity? Let’s talk, and we’ll take the stress from your shoulders and find a way to use this in your marketing.

Good Marketing Keeps your Company Cutting Edge

Branding is not a one-time thing. A good marketing agency will help you find ways to keep your company cutting edge and ahead of the trends of design and technology– all while staying true to who YOU are as a person or company. Your branding should be consistent in all aspects of your business, including how you dress, talk to clients (and potential clients), and even what type of personality your brand has on social media platforms. At Digital Media Butterfly, we can help you learn how to add this beautiful and bold color into marketing for 2023 or how to use your branding better to promote your company.

Ready for 2023 to Viva Magenta and advance your marketing?