Social Media Strategies for Success

Head Butterfly, Caryn Brown, spoke at the Waco Chamber’s Power Hour and shared Social Media Strategies for Success. 

Conduct a Social Media Audit

  • Review what’s working and what’s not working with your social media.
  • List all your social media accounts and note the last post and hor active the accout is.
  • Check your branding on each account; make sure that the logos, cover photos, bios/descriptions, and URLs are still accurate.  Update as needed.
  • Review your website analytics to determin which platforms are driving traffic to your website.
  • Review your competitors accounts and look for ideas to improve your content.
  • Find your best and worst performing content to identify what’s working for your audience.
  • Update your social media plan and strategy to reflect your findings.

Clarify Your Social Media Goals and Metrics

Using SMART Goals

  • Specific: Be as exact as possible and think about the reason for the goal.
  • Measurable: Choose goals with results you can quantify.
  • Achievable: Focus on goals that are realistic, given your time frame and budget.
  • Relevant: Pick social media goals that align with your company’s marketing and business goals. 
  • Timely: Set a firm deadline for your goals so you can assign resources and plan effectively. 

Identify Your Ideal Client

To maximize the value you get from social media marketing, you have to know your audience. If you already have your ideal client identified, review it and update it, if needed. If you don’t have one yet, use our client personas workbook to create one. 

Because audiences can vary from channel to channel, it’s also helpful to check your follower demographics. That way you can be sure you know exactly how to create the most effective content for each channel. 

Create Content that Appeals to Your Ideal Client

  • When creating content you want it to be:
  • Targeted to your ideal client
  • Compelling (don’t forget your call to action)
  • Engaging, remember social media is a conversation

Review Your Social Media Platforms

  • Instagram is ideal for target audiences who are under 40 years old and female. Ecommerce and lifestyle brands tend to find the greatest success with this platform. 
  • Facebook is a good channel for companies with a target audience above the age of 40. Research shows that the 30-plus crowd uses Facebook and that user over 40 tend to be the most active on the platform, increasing even more with age. 
  • Twitter uses are 2/3 male, and 63% of user are between the ages of 35 and 65. 

Create a Social Media Content Calendar

  • A social media content calendar outline the posts that your team intends to publish on each channel. 
  • Review upcoming initiatives and goals
  • Identify topics to post on
  • Determine the best format for each topic
  • Produce social media content
  • Find the best time to post
  • Schedule content

Use Ads to Increase Your Reach

With social media advertising, you can pay to promote your bsiness, products, and services on your choice of platforms. 

Using paid social, you can reach and retarget specific audiences and scale results much faster than you could with organic social media alone. 

Keep Print and Online In Sync

  • Use your logo on your social media posts. 
  • Your offline (print) advertising, website, and social media should all have the same branding and feel.

Showcase Your Expertise

  • Use your social media to highlight your expertise in your field
  • Link to articles and blog posts that show you are an expert

List of Active Facebook Groups in Waco

Here’s a list of some good Waco specific facebook groups to join and share your event (and company) information in:

The Waco Scoop:

Waco Events:

What’s Up Waco:

Waco Moms in the Know:

Waco Chamber – Members Only: